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Email Marketing is the fastest, cheapest way to reach the most people in the shortest amount of time.
Email-Marketing
The promotion of products or services via email.
Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along. Sophistication (and cost) can be very low or very high.
Along with the power of email comes the abuse of email, commonly known as spam. Is spam email considered marketing? Technically, the answer is probably yes, but it is certainly not responsible email marketing. While some users fail to distinguish between permission marketing and email spam, spam is actually a major threat to legitimate email marketers, as a glut of messages could make the entire email medium less effective.
Creativatorz provide the following services under email-marketing:
Here given important information about some topics:
ezine
- an electronic magazine, whether delivered via a Web site or an email newsletter.ezine directory
- directory of electronic magazines, typically of the email variety.HTML email
- email that is formatted using Hypertext Markup Language, as opposed to plain text email.opt-in email
- email that is explicitly requested by the recipient.pass-along rate
- the percentage of people who pass on a message or file.permission marketing
- marketing centered around obtaining customer consent to receive information from a company.sig file
- a short block of text at the end of a message identifying the sender and providing additional information about them.viral marketing
- marketing phenomenon that facilitates and encourages people to pass along a marketing message.Definition
The transmission of computer-based messages over telecommunication technology.
Information
In the world of marketing, email can be a high-risk, high-reward medium. Response rates often run much higher than comparable Web advertisements, but there is also the risk of tarnishing a company's brand, or even landing on an email blacklist. Marketers are advised to obtain permission from recipients, and make an extra effort to understand email issues from the recipient's point of view.
As with many "e" words, there is a lingering debate on whether the spelling should be email or e-mail. While it is argued that the spelling "e-mail" represents the proper handling of "electronic mail", it is also argued that English is a living language, especially Web English, and words change over time to reflect usage. Everyday usage seems to greatly favor the simpler version by almost a 10:1 ratio, at least according to a comparative search on Google.
ezine
Definition
An electronic magazine, whether delivered via a Web site or an email newsletter.
Information
Ezines range greatly in size and scope, from irregular newsletters reaching a handful of subscribers to daily journals reaching hundreds of thousands of subscribers.
Some ezines are strictly non-profit. Some are extremely profitable. Other would be for-profit if they could attract the necessary audience and advertisers.
ezine directory
Definition
Directory of electronic magazines, typically of the email variety.
Information
There are many great ezines to join and/or sponsor, but finding the best 'zines can be time consuming. Part of the problem may stem from those ezines that lack a corresponding Web site. Another problem is large number of ezines with low volume and irregular frequency.
Ezine directories are often organized into high-level categories similar to other general Web directories, although navigating via the directory often yields results that are too broad or too narrow. The search function usually comes into play at some point, although search results often suffer from the all-or-nothing syndrome, too. Once you find the ezine directory best suited to your needs, don't let it go.
HTML email
Definition
Email that is formatted using Hypertext Markup Language, as opposed to plain text email.
Information
HTML email brings some of the visual artistry of the Web to the email inbox, previously characterized by plain text. As email inboxes become increasingly cluttered, HTML email provides one way to stand out from the crowd. Some of the available elements include graphics, formatted text and background colors. Used properly, HTML email has the potential to communicate more information, which can lead to higher response rates. As with Web pages, however, load time is still an issue.
Privacy and security watchdogs have claimed that there are risks associated with using HTML email, such as the ability to embed cookies and scripts in messages. Surfing the Web carries these same risks, but you decide which sites you want to visit on the Web. With email, you may be visited by anonymous spammers with questionable intentions.
opt-in email
Definition
Email that is explicitly requested by the recipient.
Information
The definition of opt-in email has been a matter of intense debate.
"single opt-in" vs. "double opt-in"
The term single opt-in simply means that actions were taken to sign up for the email in question. The term double opt-in means that the subscriber has actively confirmed their subscription, typically by responding to an automatically-generated message sent to the email address. Proponents of double opt-in may not actually use that term, as they feel any email labled "opt-in" must be verified.
pass-along rate
Definition
The percentage of people who pass on a message or file.
Information
Pass-along rates are a measure of word-of-mouth marketing. Objects typically passed include email messages, Web pages and multimedia files. Content typically passed includes humor and entertainment, late-breaking news, shopping specials, and technical gizmos.
permission marketing
Definition
Marketing centered around obtaining customer consent to receive information from a company.
Information
Coined and popularized by Seth Godin, permission marketing is the opposite of traditional interruption marketing. Permission marketing is about building an ongoing relationship of increasing depth with customers. In the words of Seth Godin, "turning strangers into friends, and friends into customers."
Permission marketing has been hailed as a way for marketers to succeed in a world increasingly cluttered with marketing messages.
.SIG file
Definition
A short block of text at the end of a message identifying the sender and providing additional information about them.
Information
A .sig file is small text file (with a .sig extension) that can be automatically attached to the end of email messages. The phrase SIG file is also used to identify blocks of text used for similar purposes through different channels, such as discussion group messages.
For personal use, SIG files often include humorous sayings or signature art. These can be automatically rotated so frequent recipients do not see the same message every time.
For business use, SIG files often include a mix of contact information and business promotion. This may include the sender's name, job title, company name, phone #, fax #, email address, Web site address, tag line and brief benefits of your products or services.
There are netiquette issues concerning posting a sig in public forums. Some moderated forums discourage and disallow any form of self-promotional signature. As always, fully read the Terms & Conditions and get a feel for what is acceptable at a forum before posting.
viral marketing
Definition
Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Information
Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
At the height of B2C it seemed as if every startup had a viral component to its strategy, or at least claimed to have one. However, relatively few marketing viruses achieve success on a scale similar to Hotmail, widely cited as the first example of viral marketing.
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