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Attract Targeted Traffic

One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. With traffic, you stand a much greater chance of success - but not just any traffic.

Targeted Traffic means web site visitors who actually want to visit (rather than those who are 'forced' to visit via some traffic exchange program), and so are actually interested in what you have to offer.

This type of traffic is far more profitable to you - your visitors are far more likely to purchase from you, simply because you have what they want.

But how can you attract targeted traffic?

Define five top tips for increasing targeted traffic to your web site.

An Affiliate Program

This works by giving those who promote your products a commission if they make a sale. Over time you can build up an army of people who are busy promoting your web sites for you.

Add Content

Providing quality content on your web site is an excellent way to permanently increase traffic to your web site.

Search engines like Google appear to favor web sites with a clear navigation structure that provide quality content within a certain genre - that means not adding anything you can think of to your web site, but focus on a particular niche, and provide content broadly in line with that.

Create Content

By creating content yourself, you can not only put it up on your own web site, but also provide it to others for their use with a small resource box at the end of the article with a link to your web site.

In so doing, you can have literally hundreds of web sites all linking to yours. This provides a consistent stream of targeted traffic from readers of the article who want to follow through to your web site, and also from search engines like Google, where your ranking will broadly increase in line with the number of web sites linking to you.

Publish An Ezine

One of the most effective ways to build a loyal base of repeat visitors for your web site is your own mailing list, whether it's an ezine that publishes regularly, or a mailing list who you occasionally mail to.

By publishing quality information in your emails, you increase your credibility, build trust with your subscribers, and encourage repeated visits to your web site.

Pay Per Click Engines

When you use pay-per-click engines, you are effectively paying to have a high ranking position for certain keywords, on certain search engines. If you choose your keywords carefully, the traffic is highly targeted - the trick is to ensure you are not paying more per click than each visitor is worth.

To do this effectively requires some careful tracking of the visitors that arrive at your site from your keyword placements, but done correctly, the end result is net profit for you.




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